Born in Italy, Pierluca studied at the European Institute of Design in Milan and moved to the Los Angeles in 1986. There he started to work with Mark Romanek as a production designer and soon after with Herb Ritts. His close collaboration with Herb gained him MTV awards for best art direction and the beginning of his directorial career with Ritts Hayden.
He started making music videos for such artists as Geri Halliwell, John Mellencamp, and many more and soon he moved to direct commercials. New York Times, Chrysler and Cadillac were some of his early clients. L'oreal, Pantene, Christian Lacroix, Apple, Nivea, Comme des Garcon, Yves Rocher, John Frieda and Revlon are some of his latest beauty accounts done with agencies such as Saatchi & Saatchi, Ogilvy, Grey, DDB and McCann Erickson.
After Ritts Hayden he and Joe Masi started the Naked project, now renamed Identity in NY.
His work lately includes celebrities such as Penelope Cruz, Diane Keaton, Natalie Portman and Andie MacDowell; to name a few.